Innovative development path of ethnomedicines: a case study

Zhaoyun Zhu , Yali Gui , Li Wang , Ting Wang , Yang Yang , Yunzhuang Niu , Dehuan Fu , Jingkun Wang , Tao Cui

Front. Med. ›› 2017, Vol. 11 ›› Issue (2) : 297 -305.

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Front. Med. ›› 2017, Vol. 11 ›› Issue (2) : 297 -305. DOI: 10.1007/s11684-017-0513-z
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Innovative development path of ethnomedicines: a case study

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Abstract

Innovative development extends the vitality of ethnomedicines. Developing ethnomedicines is not only beneficial to the public but also to the related industry and transforms economic growth, driving local social and economic development further. Its economic benefit can be used to optimize and promote the hardware and software of the platform, as well as support the sustainable development of ethnomedicines. Apart from research and discussion on the innovative development of ethnomedicines on the basis of theory and regulations, this series of articles also summarizes cases that are conducive to the overall understanding of the necessity and feasibility of the innovative development. In terms of industrial development, large enterprises and products, such as Yunnan Baiyao, Guizhou Miao ethnomedicines, Cheezheng Tibetan Medicine, products developed from Dengzhanhua (Erigeron breviscapus), the Gold series of Yi ethnomedicines, and products developed from Sanqi (Panax notoginseng), in China are introduced and summarized, focusing on resource superiority, sustainable innovation, standard research and development, and production, as well as intellectual property protection.

Keywords

ethnomedicine industry / resource advantages / continuous innovation / standardized development research / intellectual property protection

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Zhaoyun Zhu, Yali Gui, Li Wang, Ting Wang, Yang Yang, Yunzhuang Niu, Dehuan Fu, Jingkun Wang, Tao Cui. Innovative development path of ethnomedicines: a case study. Front. Med., 2017, 11(2): 297-305 DOI:10.1007/s11684-017-0513-z

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Introduction

As a multiethnic country, Chinese ethnic minorities have gradually created and accumulated their own ethnomedicines. The advantages of ethnomedicines in terms of its curative effect, safety, and cost have broadened its market. The ethnomedicine industry has gradually grown since the reform and opening-up policy was implemented. Confronting the market economy, ethnomedicines represented by Tibetan, Mongol, Uyghur, Dai, Yi, and Miao ethnic groups have created a path in modern pharmaceutical industry. In Western China, the ethnomedicine industry has created product and brand advantage to a certain degree by relying on resource superiority and modern science and technology, making it a burgeoning pillar industry. Taking renowned enterprises and products with large influences as examples, we aimed to make a brief introduction and illustration of the necessity and feasibility of the innovative development of ethnomedicine.

Yunnan Baiyao

In 1902, a famous Yi doctor in Yunnan named Qu Huanzhang developed a type of holy medicine for trauma. This medicine was eventually called Baibao Dan and/or Qu Huanzhang panacea Baibao Dan. Since its development, Baibao Dan was used prominently in several major historical events, and its efficacy was repeatedly proven. In 1955, the family of Qu Huanzhang presented the recipe of Baibao Dan to the government, and the recipe was then produced by the Kunming Pharmaceutical Factory and renamed “Yunnan Baiyao.” In 1971, the Yunnan Baiyao Factory and Yunnan Baiyao Laboratory were established under orders from Premier Zhou Enlai. In 1993, the Yunnan Baiyao Factory was restructured to become the Yunnan Baiyao Industry Co., Ltd., which was listed on the Shenzhen Stock Exchange and became the first A-share listed company in Yunnan. In 1996, the Yunnan Baiyao Group Co., Ltd. was established, achieving the “five unifications”: production plan, trademark, license, quality management, and sales.

In 1999, a new management team began a series of institutional innovations known as “Enterprise Reengineering” at Yunnan Baiyao. In little more than two years, comprehensive reform was implemented in marketing systems, research and development, production systems, internal management systems, and business processes. In-depth implementation of internal operations and management policies, such as an internal entrepreneurship mechanism, a chief scientist system, an internal order system, and a salary system, in addition to implementation of an enterprise resource planning system led to the optimization and reorganization of the internal business processes of the company and systematically established the institutional basis for the development of the enterprise [,].

Guizhou Miao ethnomedicines

In recent years, cultivation of medicinal herbs in Guizhou has been expanding, ensuring the sustainable and healthy development of the Miao ethnomedicine industry. In 2014, Miao ethnomedicines ranked third in the entire country, wherein the characteristic Miao ethnomedicines of Shibing Touhualiao and Leishan Yinyanghuo were approved under the national Good Agricultural Practices (GAP) certification. The total production of traditional medicine and ethnomedicine planting, including wildlife with protected cultivation, of Guizhou reached 1.5525 million tons, with the output value of 12.012 billion Yuan and an accumulated area of more than 823 684 acres, in which whereas the total planted area of Cili exceed 16 473 acres. Guizhou Province established a relatively complete technical innovation system and constructed a number of research platforms for traditional medicines and Miao ethnomedicines. Through 2014, the enterprise had a total of 59 research institutions, including eight provincial or higher key laboratories, 33 engineering (technology) research centers, and 18 provincial or higher technology centers, above the provincial level in the field of traditional medicine and ethnomedicines in Guizhou. This enhanced research and development capability led to a significantly enhanced capacity and capability for drug research and development in the province. In 2014, the formation of the “National Engineering Research Centre of Miao Ethnomedicines” was officially approved by the Ministry of Science and Technology of China, and this center would promote the great-leap-forward development of the Guizhou Miao ethnomedicine industry.

Cheezheng Tibetan Medicine

Cheezheng Tibetan Medicine has established a number of precedents in the Tibetan ethnomedicine industry relying on technological innovation. For example, it pioneered the application of a thin-film coating process in the production of an oral dosage form of Tibetan ethnomedicine. In addition, the new form of Cheezheng Xiaotong Plaster using a modern vacuum lyophilisation process and patented technology solved two problems of the traditional plaster, i.e., the active pharmaceutical ingredient does not last very long and the efficacy was not fully realized. The plaster won second prize in the National Science and Technology Progress Award and the Gold Award for international invention. After it was commercially available, Cheezheng Xiaotong Plaster quickly became the preferred topical analgesic in hospitals and became the highest-selling Tibetan ethnomedicine in China. Furthermore, it was included in the National Essential Drug List and the National Basic Medical Insurance Drug List []. For two decades, the market for Xiaotong Plaster has ranked in the top tier of the topical drug sales market, which is inseparable from its mature intellectual property protection. As of 2011, a total of 15 patent applications related to Xiaotong Plaster, including eight invention patents, four utility model patents, and three industrial design patents, were available. Out of these industrial patents, one invention patent, four utility model patents, and three industrial design patents were authorized. []. In addition to the patents, by being recognized as a protected Chinese medicine of the State Secrecy variety, the trademark of “Cheezheng” is now famous in China, strengthening the intellectual property protection for Xiaotong Plaster.

Dengzhanhua

Gold series of Yi ethnomedicines

Sanqi

Discussion and conclusions

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