From Intuition-Driven to Product-Driven Design: Changes in Design Values and Responsibilities

Abstract

In this interview, combining his career experience as an architect, a landscape architect, and an entrepreneur, Zhu Shengxuan, the interviewee, shares his insights on values and responsibilities of design. He argues that designers should coordinate the interests of all stakeholders and take public benefits into account, and believes that design can be better promoted as a product under a commercial thinking. Through an integration of design, construction, and operation, Zhu creatively introduces a combination of commercial thinking and design values to create a greater social influence. He also encourages addressing China’s rural revitalization with diverse, future-oriented concepts, and points out that the breakthrough of institutions may bring more economic benefits to rural locals.

Keywords

Landscape Architecture / Cost / Economic Value / Social Responsibility / Product Thinking / Rural Development

RIGHTS & PERMISSIONS

Higher Education Press