USING SOCIAL MEDIA TO EXPLORE PERCEPTIONS OF ECOSYSTEM SERVICES BY NATURE-BASED SOLUTION PROJECTS

Abstract

Natural wetlands play a vital role in maintaining regional water balance, regulating regional climate, and maintaining biodiversity. Due to urban sprawl in China, the loss of natural wetlands has been dramatic. In recent years, nature-based solutions, including wetland parks, have been advocated to compensate for this loss and to reduce vulnerability and disaster risks. As a result, inspired by natural wetlands or building on existing wetland ecosystems, hundreds of wetland parks have been created in China over the last decade. Most research on ecosystem services of wetland parks has to date focused on technical perspectives, with only a few addressing public perception; the public’s perception of wetland parks is not well understood. This research used social media (i.e. Sina Weibo) to access large volumes of data and provide temporal and geographic granularity. A semantic analysis of microblogs was performed to understand how the public perceives the ecosystem services of wetland parks in Guangzhou. This study explored the public’s perceptions and compared these with the ecosystem services as communicated by professional institutions, and probed into the factors that affect these perceptions. The results showed that the top three ecosystem services perceived by both the general public and communicated by institutions are recreation, aesthetics, and refugia / habitat. There is a strong interconnection between the perceptions of recreation and aesthetics services. Flowering plant species and colored-leaf trees are the most important stimuli affecting perceptions of aesthetics services, and birds are key to the perception of refugia / habitat services. These results provide a basis for better aligning management of projects utilizing naturebased solutions, such as wetland parks, with expectations from the public.

Keywords

Nature-Based Solutions / Wetland Park / Ecosystem Services / Perception / Social Media

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