College of Humanities, East China Normal University, Shanghai 200062, China;
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History+
Published Online
2007-03-05
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(285KB)
Abstract
The introduction of advanced printing technology from the West and the fiction revolution accelerated fiction writing and printing into the modern mode. The book markets quickly expanded and the proportion of fiction publications solidly grew, which all led to a fiercer competition for the reading market. During this transition, the price of fictional literature fluctuated and was stabilized only through the fierce competition as well as the supervision from the mass media.