Artificial Intelligence and Team Spirit: Evidence from Listed Companies in China

Abstract

Excellent corporate culture embodies an enterprise’s values and represents a crucial informal institutional factor driving its high-quality development. Artificial intelligence (AI) is deeply integrated into various sectors of the Chinese economy, and corporate culture inevitably evolves alongside changes in organizational production modes. From the perspective of team spirit, this study empirically examines whether and how the adoption of AI influences corporate culture. The findings indicate that the adoption of AI substantially enhances team spirit within enterprises, and this effect remains robust after a battery of endogeneity and robustness checks. Mechanism analyses reveal that AI promotes team spirit through income creation, human capital upgrading, and increased market attention. Moreover, this positive effect is more pronounced in regions where Confucian cultural influence is weaker, and elevated team spirit boosts enterprises’ market valuation. In the era of the digital economy, therefore, the deployment of AI actively shapes team spirit, thereby providing a scientific basis for cultivating an exemplary corporate culture aligned with socialist core values.

Keywords

artificial intelligence (AI) / corporate culture / team spirit / text analysis / large language model

RIGHTS & PERMISSIONS

Higher Education Press