Digital Transformation, Market Competition, and Corporate Green Technology Innovation

Abstract

This paper selects China’s A-share listed companies from 2012 to 2021 as the research sample and explores the impact of digital transformation on corporate green technology innovation and the moderating role of corporate competitive position in this relationship. The research findings are as follows: Digital transformation plays a significant role in promoting corporate green technology innovation. The improvement of corporate competitive position weakens the promoting effect of digital transformation on corporate green technology innovation. The moderating effect of the corporate competition position is more pronounced in the enterprises of the eastern and western regions, as well as in the listed companies in the manufacturing industry. The promoting effect of digital transformation on utility model patent innovation is dramatically attenuated when the corporate competitive position is strengthened. However, the weakening effect on invention patent innovation is not statistically significant.

Keywords

digital transformation / corporate green technology innovation / corporate competitive position / moderating effect

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