Data-Driven Product Development Transformation: A Case Study from the Perspective of Adaptive Change in Organizational Routines

LIU Yi; XIE Kang; DENG Honglin

doi:10.3868/s070-007-022-0008-4

Front. Bus. Res. China ›› 2022, Vol. 16 ›› Issue (2) :151 -186. DOI: 10.3868/s070-007-022-0008-4

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Data-Driven Product Development Transformation: A Case Study from the Perspective of Adaptive Change in Organizational Routines

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Abstract

Extant research mostly focuses on the impact of big data on product development (PD) process and performance, and yet there is a lack of theoretical exploration of the transformation path, realization mechanism and transformation paradigm while moving fro

Keywords

product development transformation, data driven, organizational routine change, adaptive change, case study

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LIU Yi, XIE Kang, DENG Honglin. Data-Driven Product Development Transformation: A Case Study from the Perspective of Adaptive Change in Organizational Routines. Front. Bus. Res. China, 2022, 16(2): 151-186 DOI:10.3868/s070-007-022-0008-4