Effect of Alliance Orientation on Firm Performance: An Empirical Study on High-Technology Firms in China

Abstract

Based upon the dynamic-capability view and social capital theory, this paper examines the effect of alliance orientation on firm performance. Hypotheses are tested with data collected from 195 high-tech firms in China. Results show that alliance orientation has a significant and positive effect on firm performance. Moreover, market dynamism exerts a positive moderating effect on the relationship between alliance orientation and firm performance, whereas technological dynamism negatively moderates the relationship. Moreover, relational capital partially mediates the same relationship and the interaction effects of alliance orientation and market dynamism on firm performance.

Keywords

alliance orientation / firm performance / relational capital / environmental dynamism

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2014 Higher Education Press and Brill