Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior

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Front. Bus. Res. China ›› 2017, Vol. 11 ›› Issue (3) : 341-373. DOI: 10.1186/s11782-017-0016-4
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Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior

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{{article.zuoZheEn_L}}. {{article.titleEn}}. Front. Bus. Res. China, 2017, 11(3): 341‒373 https://doi.org/10.1186/s11782-017-0016-4

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