Strategy Transition and Marketing Innovation of a Vertical Search Engine: The Case of Kuxun Company

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Front. Bus. Res. China ›› 2011, Vol. 5 ›› Issue (4) : 619-634. DOI: 10.1007/s11782-011-0148-x
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Strategy Transition and Marketing Innovation of a Vertical Search Engine: The Case of Kuxun Company

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{{article.zuoZheEn_L}}. {{article.titleEn}}. Front Bus Res Chin, 2011, 5(4): 619‒634 https://doi.org/10.1007/s11782-011-0148-x

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