A New Organization’s Breaking out of Cocoon: Advantech’s Dilemma in Building a “Direct Marketing Force”

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Front. Bus. Res. China ›› 2011, Vol. 5 ›› Issue (4) : 597-618. DOI: 10.1007/s11782-011-0147-y
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A New Organization’s Breaking out of Cocoon: Advantech’s Dilemma in Building a “Direct Marketing Force”

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{{article.zuoZheEn_L}}. {{article.titleEn}}. Front Bus Res Chin, 2011, 5(4): 597‒618 https://doi.org/10.1007/s11782-011-0147-y

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