Cognitive Discrepancy in Chinese “Face”: Mian and Lian, and their Impact on Cognition of Country-of-Origin Image

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Front. Bus. Res. China ›› 2011, Vol. 5 ›› Issue (2) : 163-178. DOI: 10.1007/s11782-011-0126-3
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Cognitive Discrepancy in Chinese “Face”: Mian and Lian, and their Impact on Cognition of Country-of-Origin Image

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{{article.zuoZheEn_L}}. {{article.titleEn}}. Front Bus Res Chin, 2011, 5(2): 163‒178 https://doi.org/10.1007/s11782-011-0126-3

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