A Study on the Key Factors Influencing International Franchisors’ Choice of Entry Modes into China

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Front. Bus. Res. China ›› 2011, Vol. 5 ›› Issue (1) : 3-22. DOI: 10.1007/s11782-011-0118-3
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A Study on the Key Factors Influencing International Franchisors’ Choice of Entry Modes into China

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