An Empirical Study on the Timing of Big Retailers’ Initial Internationalization: Influence of the Target Market and Entry-Mode Choice

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Front. Bus. Res. China ›› 2010, Vol. 4 ›› Issue (4) : 608-629. DOI: 10.1007/s11782-010-0113-0
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An Empirical Study on the Timing of Big Retailers’ Initial Internationalization: Influence of the Target Market and Entry-Mode Choice

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{{article.zuoZheEn_L}}. {{article.titleEn}}. Front Bus Res Chin, 2010, 4(4): 608‒629 https://doi.org/10.1007/s11782-010-0113-0

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