The Effect of Win-Back Investment on Lost Consumers’ Intention of Reinitiating Relationship

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Front. Bus. Res. China ›› 2010, Vol. 4 ›› Issue (3) : 485-497. DOI: 10.1007/s11782-010-0107-y
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The Effect of Win-Back Investment on Lost Consumers’ Intention of Reinitiating Relationship

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{{article.zuoZheEn_L}}. {{article.titleEn}}. Front Bus Res Chin, 2010, 4(3): 485‒497 https://doi.org/10.1007/s11782-010-0107-y

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