TY - Front. Bus. Res. China A1 - Jing Huang, Wei Xiong T1 - The Effect of Win-Back Investment on Lost Consumers’ Intention of Reinitiating Relationship Y1 - 2010-09-05 JF - Frontiers of Business Research in China JO - Front. Bus. Res. China SP - 485 EP - 497 VL - 4 IS - 3 UR - https://journal.hep.com.cn/fbr N1 - 10.1007/s11782-010-0107-y ER -