
The Effects of 2-tier Store Brands’ Perceived Quality, Perceived Value, Brand Knowledge, and Attitude on Store Loyalty
Defeng Yang1, Xinxin Wang 2,
Front. Bus. Res. China ›› 2010, Vol. 4 ›› Issue (1) : 1-28.
The Effects of 2-tier Store Brands’ Perceived Quality, Perceived Value, Brand Knowledge, and Attitude on Store Loyalty
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