Consumer-brand relationship in the context of Chinese culture: A theoretical construct and empirical study

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Front. Bus. Res. China ›› 2009, Vol. 3 ›› Issue (4) : 493-513. DOI: 10.1007/s11782-009-0024-0
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Consumer-brand relationship in the context of Chinese culture: A theoretical construct and empirical study

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{{article.zuoZheEn_L}}. {{article.titleEn}}. Front. Bus. Res. China, 2009, 3(4): 493‒513 https://doi.org/10.1007/s11782-009-0024-0

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