An empirical study on brand strategy decisions in Chinese companies based on environmental uncertainties and entrepreneurial orientation

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Front. Bus. Res. China ›› 2007, Vol. 1 ›› Issue (3) : 401-421. DOI: 10.1007/s11782-007-0024-x

An empirical study on brand strategy decisions in Chinese companies based on environmental uncertainties and entrepreneurial orientation

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{{article.zuoZheEn_L}}. {{article.titleEn}}. Front. Bus. Res. China, 2007, 1(3): 401‒421 https://doi.org/10.1007/s11782-007-0024-x

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