The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention

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Front. Bus. Res. China ›› 2007, Vol. 1 ›› Issue (3) : 333-350. DOI: 10.1007/s11782-007-0019-7

The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention

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{{article.zuoZheEn_L}}. {{article.titleEn}}. Front. Bus. Res. China, 2007, 1(3): 333‒350 https://doi.org/10.1007/s11782-007-0019-7

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