Ownership effects in consumers’ brand extension evaluations

Ownership effects in consumers’ brand extension evaluations

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Front. Bus. Res. China ›› 2007, Vol. 1 ›› Issue (2) : 193-210. DOI: 10.1007/s11782-007-0012-1

Ownership effects in consumers’ brand extension evaluations

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{{article.zuoZheEn_L}}. {{article.titleEn}}. Front. Bus. Res. China, 2007, 1(2): 193‒210 https://doi.org/10.1007/s11782-007-0012-1

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