The Effects of 2-tier Store Brands’ Perceived Quality, Perceived Value, Brand Knowledge, and Attitude on Store Loyalty

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Front. Bus. Res. China ›› 2010, Vol. 4 ›› Issue (1) : 1-28. DOI: 10.1007/s11782-010-0001-7
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The Effects of 2-tier Store Brands’ Perceived Quality, Perceived Value, Brand Knowledge, and Attitude on Store Loyalty

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{{article.zuoZheEn_L}}. {{article.titleEn}}. Front. Bus. Res. China, 2010, 4(1): 1‒28 https://doi.org/10.1007/s11782-010-0001-7

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