“Relying on America”: The CPI’s Propaganda in China and Its Influence on China’s Pursuit of a New National Identity before the May Fourth Movement*

Abstract

At the beginning of the 20th century, American officials, newspapermen, and businessmen in China promoted and participated in the establishment of a branch of the Committee on Public Information (CPI) in China. The purposes of the China station were to compete with other foreign states seeking influence in China, to promote American values and to eventually lead China down an “American” path. The CPI China station built an image of America as a friendly country which offered political and economic assistance and held a leading position in the new postwar order, an example which China could use for its own development. Chinese people were quick to respond to this propaganda as they wanted their concerns to be addressed at the Paris Peace Conference and sought to reform their national identity. The idea of a Wilsonian international order gained support in China through effective propaganda. After the diplomatic defeat in Paris, however, some Chinese began to consider a path very different from that of America. The CPI’s promotion of a particular development path for China and new world order had various effects on the country. The propaganda came at a time when the Chinese were searching for a new national identity and gained support from many groups. In addition, the Chinese people were not passive listeners of the propaganda and did not blindly accept the information that was “fed” to them.

Keywords

the Committee on Public Information (CPI) / propaganda in China / the First World War (WWI) / national identity

RIGHTS & PERMISSIONS

2006 Higher Education Press and Brill