A Study on the influence of country image on purchase intention of Chinese consumers based on Fishbein’s model of reasoned action: Focused on USA, Germany, Japan and South Korea

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Front. Bus. Res. China ›› 2009, Vol. 3 ›› Issue (4) : 621-646. DOI: 10.1007/s11782-009-0030-2
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A Study on the influence of country image on purchase intention of Chinese consumers based on Fishbein’s model of reasoned action: Focused on USA, Germany, Japan and South Korea

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{{article.zuoZheEn_L}}. {{article.titleEn}}. Front Bus Res Chin, 2009, 3(4): 621‒646 https://doi.org/10.1007/s11782-009-0030-2

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