From August 20 to 22, 2026, the Chinese Medical Association (CMA) 2026 Rhinology Congress was held at Shanghai Fuyue Grand Hotel. Organized by the CMA and the CMA Society of Otorhinolaryngology-Head and Neck Surgery, and co-organized by the Shanghai Medical Association, the Shanghai Medical Association Otorhinolaryngology-Head and Neck Surgery Branch, and the Eye & ENT Hospital of Fudan University, the congress is a key national specialty conference of the Society. Focusing on clinical hotspots such as rhinosinusitis and allergic rhinitis, the meeting featured plenary sessions, symposia, anatomy demonstrations, oral presentations, and poster sessions, through which participants exchanged the latest research findings and clinical experience to advance the development of rhinology in China.

ENT Discovery (ENTD) joined the congress for journal promotion, setting up a promotional booth at the venue. The editorial team introduced the journal's launch and scope to attending experts and scholars, and distributed print sample issues, promotional brochures, and souvenirs such as folders and sticky notes (Fig. 1). Throughout the congress, the team engaged in extensive exchanges with many experts, who, after learning about the journal, offered constructive suggestions on its development based on the latest trends in the field and clinical practice. Their valuable feedback inspired the editorial team and helped ENTD further expand its academic connections and influence.

 

Figure 1. The ENTD editorial team introduces the journal to attending experts at the promotional booth during the 2026 CMA Rhinology Congress.

The congress offered ENTD a valuable opportunity to strengthen its ties with ENT experts and young scholars. Looking ahead, the journal will continue to leverage high-level academic conferences and exchange platforms, deepen collaboration with research teams at home and abroad, steadily enhance its quality and international influence, and make lasting contributions to the exchange and dissemination of high-level research in the field.