Innovative environment as a factor of innovation commercialization effectiveness

Abstract

The article discusses the importance of the innovation environment as a factor in the success of the commercialization of innovation. Components of the innovation environment are innovative potential economic actors and innovation climate. The directions of the state influence on the formation of innovative climate: innovation infrastructure, improvement of the legal nature of institutions, institutions of a financial nature. Shows the effect on the efficiency of the commercialization of innovations one of the institutions of a social nature - customer loyalty.

Keywords

innovation environment / the commercialization of innovation / innovation climate / innovation infrastructure

References

[1] Секерин В.Д., Казицкий Е.Ю. Стратегии управления интегрированными маркетинговыми коммуникациями // Маркетинг. - 2009. № 4. - С.72 - 84.

[2] Секерин В.Д. Маркетинг инновационных продуктов и технологий. - М.: Доброе слово, 2011. - 56 с.

[3] Секерин В.Д., Нижегородцев Р.М., Горохова А.Е., Секерин Д.В. Инновации в маркетинге / Под общей ред. В.Д. Секерина. - М.: МГУИЭ, 2013. - 252 с.

[4] Секерин В.Д., Секерин Д.В. Требования потребителей и маркетинг // Маркетинг. - 1997. № 4.

[5] Sekerin V. D., Avramenko S. A., Veselovsky M. Ya., Aleksakhina V. G. B2G Market: The Essence and Statistical Analysis // World Applied Sciences Journal 31 (6): 1104-1108, 2014

RIGHTS & PERMISSIONS

Sekerin V.D., Gorokhov A.E.