Pricing for innovative products

P. A. Kalaputs

doi:10.17816/2074-0530-67350

Izvestiya MGTU MAMI ›› 2014, Vol. 8 ›› Issue (3-5) : 37 -43. DOI: 10.17816/2074-0530-67350

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Pricing for innovative products

P. A. Kalaputs

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Abstract

The paper considers following topics: factors affecting the level of prices in market, bargain prices and their types when selling innovative products, pricing options and strategic approaches of enterprises in promoting a new product on the market. Analytical dependences in the formation of prices in the market are provided.

Keywords

price / innovative products / bargain prices / pricing policy / pricing strategy / pricing

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P. A. Kalaputs. Pricing for innovative products. Izvestiya MGTU MAMI, 2014, 8(3-5): 37-43 DOI:10.17816/2074-0530-67350

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References

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[1]	Калапуц П.А. Инновационный менеджмент: учебное пособие. - М.: Изд-во МГОУ, 2010, 173 с.

[2]	Калапуц П.А. Организация предпринимательской деятельности: учебное пособие. - М.: МГОУ, 2013, 194 с.

[3]	Калапуц П.А. Формирование цен на новую продукцию // «МГОУ-ХХI-новые технологии».-2006.-№1. - С. 21 - 23.