Pricing for innovative products
P. A. Kalaputs
Izvestiya MGTU MAMI ›› 2014, Vol. 8 ›› Issue (3-5) : 37 -43.
Pricing for innovative products
The paper considers following topics: factors affecting the level of prices in market, bargain prices and their types when selling innovative products, pricing options and strategic approaches of enterprises in promoting a new product on the market. Analytical dependences in the formation of prices in the market are provided.
price / innovative products / bargain prices / pricing policy / pricing strategy / pricing
Kalaputs P.A.
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