Marketing research in stomatology

Abstract

The article is devoted to the substantiation of the necessity of marketing research for the successful functioning of stomatological medical organizations under the current socio-economic conditions. The factors that influence the stomatological aid appealability of the patients in state-owned and private clinics have been elucidated. It turned out that on the whole the patients prefer female dental therapists and orthopedists. The frequency of visits to dental surgeons, therapists, and orthopedists depends on the social status, education, and financial standing of the patients. The results of the study may be used to improve the planning of the scope of medical services and to encourage the formation of the health-seeking behavior in the general population.

Keywords

marketing research in stomatology / motives behind appealing for stomatological aid / appealability / educational status / organization of dental health care

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