Social media research: A review

Abstract

Social media is fundamentally changing the way people communicate, consume and collaborate. It provides companies a new platform to interact with their customers. In academia, there is a surge in research efforts on understanding its effects. This paper aims to provide a review of current status of social media research. We discuss the specific domains in which the impacts of social media have been examined. A brief review of applicable research methodologies and approaches is also provided.

Keywords

social media / empirical models / experimental methods / analytical approaches / predictive analytics

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