New product development process: A conceptual framework for automobile industries

Abstract

India is emerging as a key destination for global automobile makers, prompting businesses to improve their abilities in product design and development to grow within the technology-focused automobile sector. Managing new product development (NPD) poses significant challenges within the dynamics to remain competitive. A well-defined and proven NPD process in the automobile industry results in high-quality, cost-effective, and timely product delivery to the market. Various frameworks have been proposed in the literature, and limitations highlight the need for a more flexible, integrated, and adaptive NPD model. Utilizing Cooper’s highly efficient Stage-Gate framework, this research proposes a new NPD process framework to enhance the performance of the automobile industry. Based on the limitations of existing stages and gates used and a survey among the NPD professionals, detailed activities of the stages and associated gates have been presented.

Keywords

New Product Development / New Product Development Process Framework / Stage-Gate System

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