Dimension and formation of placeness ofcommercial public space in city center: Acase study of Deji Plaza in Nanjing

Abstract

This study examines the notion of placeness of city center commercial plazas within the context of globalization. Contemporary improvements of commercial public spaces aim to globalize the city image at the expense of local identity and regional characteristics. Although recognized as a major landmark that reflects the globalized image of Nanjing City, Deji Plaza cannot establish a unique sense of place and identity for the community. By adopting a humanist perspective, this study emphasizes people’s experience, perception, and emotional needs of the place as crucial dimensions for improving the relationship between people and commercial spaces. A structural equation model is used to develop a measurement system that evaluates the interaction between the different dimensions of placeness. Findings indicate that optimized locations and environmental characteristics of city center commercial plazas may enhance their image but transform them into consumption spaces for tourists rather than public places for the local community. The results of this study deepen the current understanding and assessment tools of placeness in city commercial public spaces, which are relevant to Nanjing City and similar contexts.

Key words： City center; Commercial public space; Place; Placeness; Structural equation model (SEM)