Jin merchants made great contributions to China’s business history with their splendid commercial accomplishments throughout a long history. In the course of the formation and growth of Jin merchants, their outstanding credit has played a significant role. This is mainly reflected in the professional ethics from their commercial achievements, outlook of values on credit orientation, personnel promotion, incentive mechanism and restraining mechanism. The valuable credit accumulated by Jin merchants is of unique value and based on a perpetual charm, and it is a precious heritage for entrepreneurs today and in future.
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