A method for analyzing strategic product launch

XIAO Junji

PDF(238 KB)
PDF(238 KB)
Front. Econ. China ›› 2007, Vol. 2 ›› Issue (3) : 458-464. DOI: 10.1007/s11459-007-0023-z

A method for analyzing strategic product launch

  • XIAO Junji
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Abstract

This paper proposes a method to analyze how the manufacturers make product launch decisions in a multi-product oligopoly market, and how the heterogeneity in their products affects the manufacturers  decisions on model launch and withdrawal.

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XIAO Junji. A method for analyzing strategic product launch. Front. Econ. China, 2007, 2(3): 458‒464 https://doi.org/10.1007/s11459-007-0023-z
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