A method for analyzing strategic product launch

Front. Econ. China ›› 2007, Vol. 2 ›› Issue (3) : 458 -464.

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Front. Econ. China ›› 2007, Vol. 2 ›› Issue (3) :458 -464. DOI: 10.1007/s11459-007-0023-z
A method for analyzing strategic product launch
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Abstract

This paper proposes a method to analyze how the manufacturers make product launch decisions in a multi-product oligopoly market, and how the heterogeneity in their products affects the manufacturers  decisions on model launch and withdrawal.

Keywords

product launch, dynamic model, heterogeneous products

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XIAO Junji. A method for analyzing strategic product launch. Front. Econ. China, 2007, 2(3): 458-464 DOI:10.1007/s11459-007-0023-z

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