Nowadays, stepping into the intelligent era, big data, artificial intelligence, the Internet of Things and other emerging technologies, as well as new communication methods represented by fragmented communication continue to impact the traditional educational publishing industry, in the face of the impact of technology, the educational publishing industry in the country under the guidance of the relevant policy documents, but also actively seek to integrate with new technologies, such as artificial intelligence and other new technologies, to the publication of the 3.0 era of progress, which brings about a number of changes, including the publishing process. This has brought about changes in many aspects, including the publishing process, product forms, and so on. Based on the theory of compensatory media and the technical path of AI-enabled educational publishing, the article explores the application of AI in educational publishing from the perspectives of perception, interaction, and anthropomorphism, analyzes its problems, and provides corresponding countermeasures for its future development.
Funding
School level project of Beijing Institute of Graphic Communication (Grant No. Ed202212), the National Social Science Foundation of China Social Science Academic Group theme academic activities (Grant No.21STA058).
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