Research on the Innovation Path of the Communist Youth League’s Ideological Leadership for Youth in the New Media Environment

Abstract

This paper intends to focus on the innovative path of the Communist Youth League’s ideological leadership for youth in the new media environment as the main research direction. The ideological leadership work of college students is the fundamental political task of the Communist Youth League organization in colleges and universities. The article revolves around the characteristics and advantages of the Communist Youth League in colleges and universities in the work of ideological leadership of college students. Through methods such as questionnaire surveys and case studies, it identifies the problems existing in the Communist Youth League’s ideological leadership for youth. By practicing socialist core values, optimizing top-level design, enriching educational connotation, based on campus cultural practice, innovating activity carriers, strengthening the construction of the Communist Youth League team, and improving the evaluation system, it explores new paths for the Communist Youth League organizations in colleges and universities to lead young students with digital technology in the new era, providing references for the ideological leadership work of the Communist Youth League under new circumstances.

Keywords

New media environment / Communist Youth League / Youth ideological leadership / Innovation path

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