Beyond carbon credits and green certificates: Designing a climate-change awareness club for new automobile buyers

Abstract

Initiatives like carbon credits are not sufficient for addressing climate change, particularly if reliance is placed solely on corporations. This study proposes a grassroots initiative in which new automobile buyers join a club that fosters conscious environmental responsibilities through a symbolic declaration of their commitment, and also creating a personal identity. The suggested approach will not only create new sustainable values but also enhance the quality of life by supporting integration into emerging environmental ecosystems of consumption and production. By embedding persuasion using behavioral economics, these changes can be achieved by nudging fossil fuel car buyers using creative marketing strategies and well-designed, recognizable products.

Keywords

Climate change / Carbon footprint / Internal combustion engine cars / Sustainable choices / Grassroots initiatives

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