THE COMPETITIVENESS OF AUTOMOTIVE SERVICE BUSINESSES

V S Shuplyakov; G V Yakovenko; S N Pervunin; N S Polyakova; A G Yakovenko

doi:10.17816/2074-0530-70071

Izvestiya MGTU MAMI ›› 2012, Vol. 6 ›› Issue (1) : 309 -317. DOI: 10.17816/2074-0530-70071

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THE COMPETITIVENESS OF AUTOMOTIVE SERVICE BUSINESSES

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Abstract

This article provides an analysis of some of the competitive advantages and key strategies for ensuring the competitiveness of automotive service businesses. In the competitive market enterprises use compromise solutions that combine the best options for policies that help to survive in the competition. Based on the ratings of the competitive profile of the enterprise is built on its core indicators. Comparison of the enterprise with indicators of key competitors, occupying part of the market close, qualitatively determines their market competitiveness.

Keywords

road service / competitiveness and competitive advantages / strategies / indicators of the competitiveness of business service center / a competitive profile

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V S Shuplyakov, G V Yakovenko, S N Pervunin, N S Polyakova, A G Yakovenko. THE COMPETITIVENESS OF AUTOMOTIVE SERVICE BUSINESSES. Izvestiya MGTU MAMI, 2012, 6(1): 309-317 DOI:10.17816/2074-0530-70071

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