THE COMPETITIVENESS OF AUTOMOTIVE SERVICE BUSINESSES
V S Shuplyakov , G V Yakovenko , S N Pervunin , N S Polyakova , A G Yakovenko
Izvestiya MGTU MAMI ›› 2012, Vol. 6 ›› Issue (1) : 309 -317.
THE COMPETITIVENESS OF AUTOMOTIVE SERVICE BUSINESSES
This article provides an analysis of some of the competitive advantages and key strategies for ensuring the competitiveness of automotive service businesses. In the competitive market enterprises use compromise solutions that combine the best options for policies that help to survive in the competition. Based on the ratings of the competitive profile of the enterprise is built on its core indicators. Comparison of the enterprise with indicators of key competitors, occupying part of the market close, qualitatively determines their market competitiveness.
road service / competitiveness and competitive advantages / strategies / indicators of the competitiveness of business service center / a competitive profile
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Shuplyakov V.S., Yakovenko G.V., Pervunin S.N., Polyakova N.S., Yakovenko A.G.
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