Segmentation of the market for agricultural tractors for its analysis and forecasting

V. I Mininzon , A. P Parfenov

Izvestiya MGTU MAMI ›› 2013, Vol. 7 ›› Issue (1-1) : 145 -153.

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Izvestiya MGTU MAMI ›› 2013, Vol. 7 ›› Issue (1-1) : 145 -153. DOI: 10.17816/2074-0530-68270
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Segmentation of the market for agricultural tractors for its analysis and forecasting

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Abstract

The authors offer a method of segmentation of the market for agricultural tractors according to their pulling force and power, allowing more effectively analyze and predict the market comparing to conventional methods of segmentation according to engine power of a tractor.

Keywords

tractor market in real costs / segmentation of market for tractors according to engine power / segmentation of market for tractors according to pulling force / pulling force-power segmentation

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V. I Mininzon, A. P Parfenov. Segmentation of the market for agricultural tractors for its analysis and forecasting. Izvestiya MGTU MAMI, 2013, 7(1-1): 145-153 DOI:10.17816/2074-0530-68270

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References

[1]

«Agrartechnik actual», 2002, № 11, s.3.

[2]

«Profi», 2009, №3, s. 85-87.

[3]

«DLZ», 2008, №3, s. 75-76.

[4]

Tracteurs Machines Agricoles, 2004, 991, s.6-15

[5]

ГОСТ 27021-86. Тракторы сельскохозяйственные и лесохозяйственные. Тяговые классы.

[6]

Мининзон В.И., Парфёнов А.П. Способ группирования с.-х. тракторов для анализа и прогнозирования их рынка в России // Тракторы и сельхозмашины.− 2012, № 9, с. 3-8.

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Mininzon V.I., Parfenov A.P.

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