Formation of the product portfolio on the example of the trademark "Kores"
Y. S. Doroshkevich , I. M. Vinogradova
Izvestiya MGTU MAMI ›› 2015, Vol. 9 ›› Issue (1-5) : 22 -28.
Formation of the product portfolio on the example of the trademark "Kores"
The article describes main indicators that characterize the range of office supplies. The algorithm of formation of the product portfolio using ABC - analysis is constructed.
breadth ratio / coefficient of fullness / novelty factor / stability factor / ABC - analysis
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Журнал «Канцелярское дело». 2014. № 11. |
Doroshkevich Y.S., Vinogradova I.M.
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