Face Perception in Chinese and Japanese

Abstract

According to Brown and Levinson, politeness is based upon a notion of “face,” the self-image individuals present to others (Goffman, 1967). One of the main goals of social interaction is to maintain and even enhance face during conversation. This paper aims to collect data and evaluate the concepts of face (mianzi/mentsu) and politeness by Chinese and Japanese youth. It clarifies the factors used by these students in their conceptualization of face and politeness. The study focuses on the results of a questionnaire that sought opinions on face and politeness in conversations of university students. The study compares the results with Brown and Levinson’s (1987) perspectives on face and politeness. Responses suggest that face is a universal construct in Chinese and Japanese interaction. The outcome shows that more male Japanese responders agreed with using politeness or honorific expressions to save face than did Chinese males. In addition, more Chinese and Japanese female respondents agreed that it is essential to save face for personal relationships than did male respondents. Most considered saving face essential when associating with another person in Chinese and Japanese cultures. The findings offer insight into cultural and linguistic differences in emic conceptualizations of face and politeness.

Keywords

Emic conceptualizations of face / politeness / saving face / mianzi/lian (Chinese face) / mentsu/kao (Japanese face)

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