Why Do People Experience Loneliness While Using Social Media?
Wenzhen XU , Jiro TAKAI
Intercultural Communication Studies ›› 2020, Vol. 29 ›› Issue (2) : 1
The Cognitive Discrepancy Model of Loneliness (CDML) postulates that people experience loneliness when they perceive a difference between their desired (or expected) and actual levels of social relationships. Although the model has been widely cited, only a few empirical studies support this statement in Face-to-Face context. In the present study, we re-evaluate and expand the CDML in the digital context in two representative East Asian countries, Japan and China. The results partially support the idea of CDML that besides quantity and quality of SNS social activities, the self-defined and socially defined cognitive discrepancies are also potential predictors of feelings of satisfaction and loneliness, but the patterns may differ depending on communication purposes and cultural orientations.
Social media / online social activity / cognitive discrepancy / loneliness / cultural variation
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