YeeZzzy does it: Using Kanye West’s tweets to identify sleep and emotional disturbances through digital rest-activity rhythms analysis
Matthew J. Reid , Darlynn M. Rojo-Wissar , Michelle Mei , Moira Differding , Michael T. Smith , Michael G. Smith
Global Translational Medicine ›› 2025, Vol. 4 ›› Issue (2) : 51 -57.
One of the greatest challenges faced by precision medicine is the identification of biomarkers capable of detecting clinically meaningful change at the individual level, not just among large-scale population studies. To this end, the high-volume nature of an individual’s social media data could be leveraged with single-user precision to monitor sleep patterns and tweet content to determine emotional state. However, there is a lack of established methods to detect and estimate sleep and mood using social-media activity. We present here a new approach (digital rest-activity rhythms analysis) to using social media to track both sleep and mood, with potential applications to mental health monitoring and prevention. Our proof-of-concept showed that the emotional content of a single user’s tweets (Kanye West “@Ye”) were influenced by sleep disturbances inferred from usage over a 2-year period. We herein provide an ethical and theoretical-framework of how to proceed among this sensitive yet potentially fruitful field.
Sleep / Twitter / Social media / Depression / Emotion / Mood
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