Intelligent design ofmultimedia content in Alibaba

Abstract

Multimedia content is an integral part of Alibaba’s business ecosystem and is in great demand. The production of multimedia content usually requires high technology and much money. With the rapid development of artificial intelligence (AI) technology in recent years, to meet the design requirements of multimedia content, many AI auxiliary tools for the production of multimedia content have emerged and become more and more widely used in Alibaba’s business ecology. Related applications include mainly auxiliary design, graphic design, video generation, and page production. In this report, a general pipeline of the AI auxiliary tools is introduced. Four representative tools applied in the Alibaba Group are presented for the applications mentioned above. The value brought by multimedia content design combined with AI technology has been well verified in business through these tools. This reflects the great role played by AI technology in promoting the production of multimedia content. The application prospects of the combination of multimedia content design and AI are also indicated.

Keywords

Multimedia content / Alibaba / Artificial intelligence / Design / Business application

RIGHTS & PERMISSIONS

2019 Zhejiang University and Springer-Verlag GmbH Germany, part of Springer Nature