Research on the Development Status, Problems and Countermeasures of Sports and Fitness APPs

Abstract

Objective To study the increasing use of sports and fitness APPs against the background of national fitness and post-epidemic era, and to provide some suggestions for the development of sports and fitness APPs. Methods Literature survey and mathematical statistics were used to define the concept of sports and fitness APPs, and their characteristics and advantages were investigated. Then, their problems were pointed out. Results and Conclusion The existing problems include some APPs favoring female users, single function, and slightly backward profit model. Some countermeasures such as enriching course types, taking into account all categories of users, expanding more functions, improving service quality, broadening profit channels, and improving marketing level are put forward. This can provide theoretical basis for the operation of sports and fitness APPs and better popularize the culture of national fitness.

Keywords

sports and fitness / APP / fitness