Testing the LCC hypothesis by considering environmental sustainability and economic development: Role of green energy and resource management

Abstract

This study aims to demystify the role of green energy and green technology in establishing the nexus between behavioural intentions of tourists, technologies, and digital payments by using Perceived value (PV), Compatibility (CO), Perceived Enjoyment (PE), and Social Influence (SI) as a predictor variables, Trust (TR) and Satisfaction (SA) as a mediating variables and Behavioural Intentions (BI) as an outcome Variable. For the empirical estimation, we employ smart PLS-SEM, TAM (Technology Acceptance Model) and SPSS and Tested the LCC hypothesis. Key findings suggest that green energy and perceived value have the highest positive impact on tourists' trust towards digital payments followed by compatibility, social influence and perceived enjoyment. Similarly, tourists’ satisfaction and green technology is one of the important determinants of choosing any digital mode of payment, is mostly influence by perceived value, perceived enjoyment, compatibility and social influence. Moreover, if we choose between trust and satisfaction, trust plays a significant role in exploring the behavioural intentions of tourists about green energy and green technology followed by tourists’ satisfaction. In addition, Tourists’ trust and satisfaction are highly correlated and influence each other. The study offers novel policy implications in terms of use of green technology and green energy in enhancing trust and satisfaction of tourists in order to deeper understanding of different dimensions of digital payments and M−wallets, and allowing them to explore the long-term value inherent of digital payments and M−wallets.

Keywords

Digital payment / Green technology / Green energy / Tourism / LCC hypothesis

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