TY - Front. Bus. Res. China A1 - Salman Majeed, Changbao Lu, Muhammad Usman T1 - Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior Y1 - 2017-09-15 JF - Frontiers of Business Research in China JO - Front. Bus. Res. China SP - 341 EP - 373 VL - 11 IS - 3 UR - https://journal.hep.com.cn/fbr N1 - 10.1186/s11782-017-0016-4 ER -