@article{Liye Wang:536, author = {Liye Wang,Jin Zhang,Wei Yan}, title = {TOOR: A Novel Product Title Optimization Method Based on Online Reviews in E-commerce}, publisher = {Front. Bus. Res. China}, year = {2015}, journal = {Frontiers of Business Research in China}, volume = {9}, number = {4}, eid = {536}, numpages = {22}, pages = {536}, keywords = {online reviews;title optimization;e-commerce;feature extraction}, url = {https://journal.hep.com.cn/fbr/EN/abstract/article_16243.shtml}, doi = {10.3868/s070-004-015-0021-2} }