Transference or severance: An exploratory study on brand relationship quality of China’s time-honored brands based on intergenerational influence

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Front. Bus. Res. China ›› 2008, Vol. 2 ›› Issue (4) : 518-552. DOI: 10.1007/s11782-008-0030-7
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Transference or severance: An exploratory study on brand relationship quality of China’s time-honored brands based on intergenerational influence

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{{article.zuoZheEn_L}}. {{article.titleEn}}. Front Bus Res Chin, 2008, 2(4): 518‒552 https://doi.org/10.1007/s11782-008-0030-7

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